THE BRAND
It didn’t start with diamonds. It started with a feeling. A rebellion against the impersonal.
A need for meaning, for beauty that speaks, for something made just for you. Not taken from a shelf, but created through connection, a bespoke experience that feels personal.
We’re not about mass production or fleeting trends. We’re in the quiet, golden space where love lives. We design intentionally. Thoughtfully. With old-world elegance and a modern edge. Refined, but never rigid.
We know that the most beautiful things are often the most personal. Every piece we make begins with a story.
Your story.
Founded by Sadé Dubois, whose background spans the shaping of iconic luxury houses and a deep understanding of human connection, "I’ve learnt what truly makes beauty resonate, and I bring that understanding into every detail we design."
SADÉ DUBOIS, FOUNDER
As the creative force behind this vision, I've established a fine jewellery house where meaning, beauty, and modern sensibility meet. I lead a dedicated team of expert designers and skilled artisans and collaborate with a close circle of trusted diamond cutters and workshops to bring each piece to life with precision and care. I am passionate about translating your story into heirlooms that celebrate you, your love, and your life’s most precious moments.
My background spans shaping global luxury brands like Louis Vuitton and DKNY, where I developed an uncompromising eye for design, quality, and detail. Later, after training and working as a psychologist, I came to understand the real heart of beauty: Connection. Meaning. Intention.
This dual lens of luxury design and human truth shapes this atelier and defines everything we do. Every piece begins with a conversation. A moment. A story worth holding on to.
I split my time between Cape Town and London, two cities that live differently but teach me the same thing: that contrast is powerful. That wild beauty and refined elegance belong together. That a piece of jewellery can hold both strength and softness and say more than words ever could.
FEATURED IN
OUR VALUES
AUTHENTICITY
We believe true authenticity is found in every detail, from the certified, high-quality diamonds and gemstones we select to the designs we create around them. Each diamond is as unique as the piece we create, embodying the originality and creativity we value deeply. Our distinct approach to luxury remains unparalleled.
CONNECTION
Connection is the cornerstone of our brand's philosophy. Creating pieces that enhance connection and personal empowerment. Beyond the jewellery, we treasure the connections and relationships we build with our clients, designers and our brand partners, as we strive to use our jewellery as a force for good.
EXPERTISE
Our team's expertise is unrivaled, with a refined eye for luxury, supported by the skill and precision of our gemologists, artisans, and trusted trade partners. We deliver on our promise of exceptional jewellery that meets the highest standards of excellence.
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WORLDWIDE DELIVERY
Secure, seamless global delivery. Insurance available.
ARTISANAL EXCELLENCE
Our artisans work only with the finest diamonds, gemstones & precious metals.
DIRECT PRICING
We work with clients directly, offering competitive pricing.
PEOPLE & PLANET
Ethical. Responsible. Transparent. Thoughtful.
